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Singapore Airlines to move to new customer case system to raise service standards

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SINGAPORE: Singapore Airlines (SIA) is taking steps to raise its service standards by moving to a new customer case system that will support “consistent and more personalised service”, the airline said on Tuesday (Apr 6). SIA has engaged customer relationship management firm Salesforce to develop …

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SINGAPORE: Singapore Airlines (SIA) is taking steps to raise its service standards by moving to a new customer case system that will support “consistent and more personalised service”, the airline said on Tuesday (Apr 6).

SIA has engaged customer relationship management firm Salesforce to develop …
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