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Fashion and Lifestyle – The 8 best places to shop for lingerie online in 2021

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Fashion and Lifestyle –  
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Like shopping for bras and underwear, buying lingerie is a seriously personal experience. And the range of styles doesn’t make it any easier. While some may love a lot of cut-outs and deep red lace, others are looking for a more subdued look when it comes to their underthings. 
But that choice doesn’t have to be a hindrance. In fact, the wide range of lingerie styles means you have more options than ever. And since so many of the newer brands and startups are carrying more inclusive sizes and styles, lingerie has never been more accessible. 
So whether you’re shopping for a teddy to titillate a partner on your Friday date night or a bra and panty set for your eyes only, these are the best lingerie brands to shop. 
Where to buy the best lingerie in 2021:

Updated on 05/10/2021 by Victoria Giardina: We updated our picks to reflect new styles.
Adore Me

Love the look and feel sexy lingerie sets but don’t have a ton of money to spend? Give Adore Me’s affordable yet stylish lingerie a try.
Adore Me is a direct-to-consumer lingerie brand that was started with the sole purpose of offering affordable, fashion-forward underpinnings to the masses. The inclusive brand offers stylish intimates at an accessible price point for women of all shapes and sizes.
The offerings range from 30A to 46G in most styles. The company’s lingerie collections include everything from bodysuits, slips, corsets, and garters, but Adore Me’s most popular products have to be the bra and panty sets.
Adore Me has more than 600 stylish sets to choose from and a monthly subscription box. For $39.95 a month, you’ll be sent a curated box of lingerie for you to try on at home. You can send back anything you don’t like and will only be charged the fee for the styles you keep.
What to buy:
Anouchka Unlined (with VIP Membership) (small)Naia Contour Plus (with VIP Membership) (small)Evah Unlined (with VIP Membership) (small)Acacia Contour (with VIP Membership) (small)VIP Membership (small)
Anya Lust

Anya Lust’s pieces look like they’re straight out of a fantasy, with lots of lace and silk. 
If you want proof that lingerie is an art form, take a scroll through Anya Lust’s online shop. The store has a mix of Anya Lust’s own curated collection of lingerie, along with a collection of other designers, as well. The main theme of all of the pieces, however, is luxury. Think sensual lace bras, mesh teddies, and silky robes. 
Aside from offering up gorgeous lingerie, the Anya Lust site also acts as a resource, offering sensuality classes, literature, and art. You can also pick up candles and bath products, making this a true one-stop-shop. 
Plus, the brand is dedicated to inclusive styles and sizes. Most bras are sized up to an F, while lingerie is sized XS-4X. And with dedicated collections for honeymoons, bondage play, and role-playing, there’s something for every sensibility at Anya Lust. 
What to buy:
Chantelle Lace Robe (small)Oracle Fringe Bodysuit (small)Chantal Lace Bondage Lingerie Set (small)Montana Leather Balcony Bra (small)
Cosabella

Cosabella is a family-owned lingerie company that uses Italian craftsmanship to produce luxe feminine intimates.
Cosabella has been producing well-crafted, luxurious lingerie since 1983 when husband and wife duo Valeria and Ugo Campello founded it. The brand is known for making high-quality, fashionable intimates from the best materials available.
Since each piece is hand-crafted by Italian artisans, a single thong can take up to 10 hours to create. Cosabella’s attention to detail and timeless designs have won it a legion of celebrity fans including Kim Kardashian, Jennifer Lopez, Naomi Campbell, and Jessica Alba.
The shop’s offerings include a variety of bras including nursing and training bras, panties in multiple silhouettes, bodysuits, bustiers, slips, robes, and shapewear.
What to buy:
Ballet Bodysuit (small)Allure Babydoll (small)Magnolia Curvy Bralette (small)Savona Low Rise Thong (small)
Savage X Fenty

Rihanna’s Savage x Fenty brand creates size-inclusive lingerie that is bold and incredibly sexy. 
To say that Rihanna’s Savage x Fenty line changed the lingerie game is an understatement. The brand regularly offers sexy pieces in bold colors and prints — from teddies to thongs to corsets. But Savage x Fenty doesn’t just do lingerie well. Its bras and underwear are supportive and beautiful, whether you’re looking for something lacey or simple. 
Where Savage x Fenty really wins, though, is in its inclusive sizing. The brand’s bras go up to an H cup, and most of its lingerie goes up to a 3XL. 
And while Savage x Fenty’s prices are already seriously accessible, the brand also has a VIP program you can join. For a monthly membership fee, you get discounts every time you shop, as well as access to special VIP boxes and more.
What to buy:
Bohemian Paisley Embroidered Teddy (with VIP Membership) (small)Floral Glow Lace Bodysuit with Keyhole (with Xtra VIP Membership) (small)Floral Lace Unlined Bra with X Charm (small)Cotton Essentials Cheeky Underwear (small)Xtra VIP Membership (small)
Free People

For cool-girl pieces you can wear every day, look no further than Free People.
Free People’s cool-girl aesthetic translates pretty gorgeously to its lingerie. With lacey bras, delicate panties, and beautiful matching sets, there is a lingerie style at Free People for just about everyone. It’s a great option for folks who want to mix and match their pieces. 
If you love a vintage-inspired aesthetic with your lingerie, Free People provides. Pieces like high-waisted briefs and two-toned bras give major throwback vibes. But if you’re more interested in bold colors, Free People has picks for you, too. Its bras and panties come in a range of hues, from lime green to bright purple.
The sizing of Free People’s lingerie leaves a little to be desired, but the pieces it does have are beautiful and affordable. And with ever-present bundles and discounts, you can renew your lingerie drawer without breaking the bank.
What to buy:
Deeply Yours Mesh Bodysuit (small)Allegra Suspender Belt (small)New Romantics Front Closure Bra (small)Entice Thong (small)
Journelle

Journelle is a leading lingerie store that carries multiple luxury lingerie brands as well as its own line of underpinnings.
If you’re looking for a one-and-done lingerie shop, Journelle is the place for you. The brand has both a website and a small chain of boutiques — catering to digital and in-person shopping experiences alike. 
Journelle has one of the largest offerings of intimates we’ve ever seen, including Spanx shapewear. Journelle even offers bridal sets, everyday basics, silk pajamas, and barely-there special occasion pieces.
While the shop carries dozens of lingerie designers, Journelle also sells its own line of intimates. The Journelle collection offers a great array of sizings, ranging from A-G cup bras and XS-L underwear, but some of the other brands the company sells have more limited size ranges.
What to buy:
Valentina Boudoir Bra (small)Anya Teddy (small)Tailor Hipster (small)Lace Inset Balconette Bra (small)
La Perla

La Perla is a classic lingerie brand for good reason — it offers classic styles with a major dose of luxury.
It’s impossible to talk about lingerie without talking about La Perla. The brand made a name for itself as the go-to spot for elegant, yet sexy, pieces of lingerie. From gossamer babydoll dresses to delicate lace bralettes, La Perla has a piece for just about anyone’s sensibility. 
And while La Perla has a reputation for having a high price tag, in recent years, the brand has offered lingerie at a wider price point, depending on the style you’re getting. La Perla also focuses on sustainability and is committed to ensuring its materials are coming from ethical suppliers. 
This isn’t the spot to go for super trendy pieces or lingerie with a lot of cut-outs and tassels. But a little whisper of lace, or a gorgeously embroidered bra you will still love when you’re 70? La Perla is the place. 
What to buy:
Tree of Life Brazilian Briefs (small)Bandeau Bra with Leavers Lace (small)Stretch Viscose Slip Dress (small)Embroidered Tulle Slip Dress (small)
Eres

Subtlety is the new sexy, and Eres provides a minimal, elegant approach to lingerie.
Not everyone loves lace, glitter, and cutouts, and Erescreates delicate pieces in muted pastels, embracing a less-is-more approach to lingerie. Lace panels and unlined mesh offer the classic aesthetics of lingerie, but without the bold cutouts and high cuts of some other brands. 
Notably, Eres’ lingerie looks super dainty and actually holds up to daily wear. The bras are surprisingly supportive — even those that don’t reply on underwire. The panties are sets that you’d want to wear daily — not just for special occasions. 
The one caveat is that Eres doesn’t have the most extensive sizing available. And while the price tag may seem high, these are hand-crafted pieces that, with proper care, can last a while. And since Eres’ lingerie is incredibly minimal and classic, it will always be in style. 
What to buy:
Poupée Bodysuit (small)Touktouk Full-Cup Bra (small)Vetiver Bodysuit (small)Catcher Tanga (small)
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