Connect with us

Fashion Lifestyle

Fashion and Lifestyle – New Beach and Resort wear brand celebrating ancient craftsmanship techniques

Published

on

Fashion and Lifestyle – Friday 7 May, 2021
‘New Beach and Resort wear brand celebrating ancient craftsmanship techniques’
ANEGADA is launching their first collection of luxury beach and resort wear which celebrates the ancient craftsmanship of Indian hand block printing.
After travelling to India during their university summer holiday, founders Sophie Quinn and Joy Timmer fell in love with the block printing technique synonymous with the region of Rajasthan. After graduating university and working in the luxury sector, they soon realised there was very little that was sustainable and unique about the luxury fashion world, bored by the muted tones and dulled down designs so often used.

“We first dreamt about building our brand during our travels to India in 2018, the time we first witnessed the true magic of block printing. Blown away by the colour, technique and utmost care placed into this tradition, we really wish to share it with the world – keeping this beautiful, artisanal craft alive.”

Luxury fashion is churned out on mass every season to meet the current trend. The idea that something is fashionable for only one season is totally unsustainable and is something we need to change our mindsets on. ANEGADA embraces the cherish forever ethos. Slowly crafted from quality materials, each dress is thoughtfully designed to be worn year after year, vacation after vacation.

Despite the pandemic and living miles apart: Joy on the beautiful coast of the Algarve, Portugal and Sophie in the seaside corner of Cornwall, England; they took the opportunity to create a sustainable luxury beach brand, two words which don’t often go hand in hand!
Block printing often uses traditional designs, but ANEGADA brings about a fresh and modern twist to this craft. Each garment is made by hand, so not one will ever be the same. The use of natural materials was of utmost importance, which is why each piece is made from certified organic cotton and, if buttons are required, these are made from shells. The idea being, if a piece reaches the end of its life, it can be placed in a compost heap to decompose naturally.

“The heart of Anegada has been, and forever will be, quality of materials, vibrant colour and artisanal personality – with sustainability always coming as standard. We wanted to capture the rich, endearing culture of India in a way which celebrates its beauty – vacation wear dressing, meticulously designed with both luxury and comfort in mind.”

Distributed by https://pressat.co.uk/
Read More

Continue Reading
Advertisement
Click to comment

You must be logged in to post a comment Login

Leave a Reply

Fashion Lifestyle

Fashion and Lifestyle – CityMall raises $22.5 mn in funding from General Catalyst, others

Published

on

Fashion and Lifestyle – Recently, the company has expanded beyond daily-use products like groceries and FMCG products, into fashion, electronics, electrical appliances, cosmetics and others.
Read More

Continue Reading

Fashion Lifestyle

Fashion and Lifestyle – Prime Day 2021 clothing deals: The best fashion offers from Levi’s to Adidas and Vans

Published

on

Fashion and Lifestyle – There’s plenty of big brand names to snap up in the second day of the Amazon Prime Day sale
Read More

Continue Reading

Fashion Lifestyle

Fashion and Lifestyle – Tsinghua design school accused of internalized racism for accentuating Chinese models’ slanted eyes at runway show

Published

on

Fashion and Lifestyle – Did graduates of a prestigious design school feed into racist stereotypes with a fashion show featuring models who all had noticeably slanted eyes, and makeup to accentuate their “Chinese eyes”? Or are Chinese internet users just oversensitive?
Read More

Continue Reading

Trending