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Fashion and Lifestyle – How Alan Moss is helping Amazon become an advertising giant

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Fashion and Lifestyle – Summary List PlacementHi and welcome to Insider Advertising for May 13. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:

Amazon’s Alan Moss.
Meltwater settles class action suit.
Fashion ‘hauls’.

If this email was forwarded to you, sign up here for your daily insider’s guide to advertising and media.
Tips, comments, suggestions? Drop me a line at LJohnson@insider.com or on Twitter at @LaurenJohnson.

Alan Moss is spearheading Amazon’s push to steal ad dollars from Facebook and Google. Insiders lay out his playbook for getting a slice of the $70 billion TV ad market.

Alan Moss is spearheading Amazon’s push to steal ad dollars from Facebook and Google, I reported.
The Amazon VP of worldwide ad sales is a former Google exec who helped grow the search giant’s ad business.
Moss is tasked with selling to non-endemic marketers, but convincing them to spend on Amazon is a challenge.

Read the story.

PR tech giant Meltwater agrees to pay $14.5 million to settle a class action suit over overtime pay

Meltwater, the second-largest PR software company, agreed to pay $14.5 million to settle a class action lawsuit, Patrick Coffee reported.
Former salespeople alleged Meltwater violated laws by failing to pay them for overtime work.
Meltwater denied the claims and New York State Supreme Court did not issue a ruling.

Read the story.

Fashion ‘hauls,’ where creators flaunt their clothing splurges, have become a huge trend on TikTok. But a growing chorus of TikTok critics say the trend is fueling the unsustainable consumption of fast fashion.

Fast-fashion hauls have become a popular TikTok trend, amassing millions of views, Molly Innes reported.
But a growing number of TikTok users have criticized the trend, saying it fuels overconsumption.
TikTokers said the app’s algorithm and short videos moved the trend beyond its YouTube origins.

Read the story.

More stories we’re reading:

The 13 leading attorneys and law firms that work with digital creators and influencers (Insider)
James Charles’ ex-employee speaks out about lawsuit, claiming he didn’t pay overtime and asked her to shave his butt (Insider)
The rise, fall, and comeback of Victoria’s Secret, America’s biggest lingerie retailer (Insider)

How the team that rescued KFC brought their marketing and innovation strategy to Pizza Hut and crushed Domino’s in sales growth last quarter (Insider)
Ellen DeGeneres to end talk show: “I need something new to challenge me” (Hollywood Reporter)

Thanks for reading and see you tomorrow! You can reach me in the meantime at LJohnson@insider.com and subscribe to this daily email here.Join the conversation about this story » NOW WATCH: Why some Coca-Cola bottles have a yellow cap
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Fashion Lifestyle

Fashion and Lifestyle – CityMall raises $22.5 mn in funding from General Catalyst, others

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Fashion and Lifestyle – Recently, the company has expanded beyond daily-use products like groceries and FMCG products, into fashion, electronics, electrical appliances, cosmetics and others.
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Fashion Lifestyle

Fashion and Lifestyle – Prime Day 2021 clothing deals: The best fashion offers from Levi’s to Adidas and Vans

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Fashion and Lifestyle – There’s plenty of big brand names to snap up in the second day of the Amazon Prime Day sale
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Fashion Lifestyle

Fashion and Lifestyle – Tsinghua design school accused of internalized racism for accentuating Chinese models’ slanted eyes at runway show

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Fashion and Lifestyle – Did graduates of a prestigious design school feed into racist stereotypes with a fashion show featuring models who all had noticeably slanted eyes, and makeup to accentuate their “Chinese eyes”? Or are Chinese internet users just oversensitive?
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